Blending insights into innovation
I founded Roux Strategy Lab because, just like in cooking, every successful business starts with the right base. In Louisiana, we call that a roux—the mix that holds everything together and gives it flavor. I bring that same approach to marketing by helping small businesses develop a strong foundation through clear brand strategy, focused messaging, and go-to-market plans that deliver results. Whether as a consultant or fractional marketing leader, I help companies turn strategic ideas into growth.
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Elisa Ruble
My Path
Welcome
Hello! As a Louisiana native now thriving in Nashville, I’m passionate about helping small businesses flourish through effective brand strategy and go-to-market execution Let's collaborate to elevate your brand strategy and achieve your goals together!
About me
I am a strategic marketing leader with over 25 years of deep experience helping organizations define their brand, sharpen their go-to-market strategy, and accelerate growth. I have led marketing teams across healthcare, insurance, technology, and consumer packaged goods, from Fortune 50 companies to startups, building data-driven programs that strengthen customer engagement and deliver measurable results. Combining a strategist’s vision with a hands-on approach to execution, using insights and collaboration to turn ideas into impact is a strong suit. As a fractional leader, I partner with growing businesses to clarify positioning, develop integrated marketing plans, and create the structure needed to scale with confidence.
Brand strategy:
Helping companies uncover what makes their brand distinctive and turn that insight into a clear, actionable strategy is a passion of mine. I have developed brand platforms, positioning, and messaging for organizations. My approach combines research, audience understanding, and competitive insight to define a brand’s purpose and voice in the market. I partner with leaders to connect brand strategy to business goals, ensuring that every marketing initiative builds awareness, drives growth, and strengthens long-term customer relationships.
Campaign building:
I bring extensive experience in building and executing integrated marketing campaigns that drive awareness, acquisition, and engagement. I help companies translate strategy into clear go-to-market plans that connect messaging, media, and measurement for maximum impact. My process includes defining audience segments, crafting compelling value propositions, and aligning creative and channel strategies to deliver results. I guide teams to test, learn, and optimize throughout launch, ensuring every campaign is data-informed, customer-focused, and built for sustainable growth.
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Core Strengths
Communication
Strong verbal and written communication skills, effectively conveying ideas and information to diverse audiences.
Teamwork
Excellent team player, adept at collaborating with colleagues to achieve common goals.
Adaptability
Quickly adapts to new environments and challenges, maintaining a positive attitude and commitment to excellence.
