Blending insights into innovation
I founded Roux Strategy Lab because, just like in cooking, every successful business starts with the right base. In Louisiana, we call that a roux—the mix that holds everything together and gives it flavor. I bring that same approach to marketing by helping small businesses develop a strong foundation through clear brand strategy, focused messaging, and go-to-market plans that deliver results. Whether as a consultant or fractional marketing leader, I help companies turn strategic ideas into growth.
Latest Updates
Elisa Ruble
My Path
Welcome
Hello! As a Louisiana native now thriving in Nashville, I’m passionate about helping small businesses flourish through effective brand strategy and go-to-market execution Let's collaborate to elevate your brand strategy and achieve your goals together!
About me
I’m a seasoned strategic marketer with a proven track record of driving growth across Fortune 50 companies and start-ups. My expertise lies in strategic planning, uncovering new market opportunities, and delivering impactful brand strategies. I bring deep experience in marketing operations and analytics, particularly within the Health IT, Medicare, Payor, Consumer, and Technology sectors. I excel at translating complex data into actionable strategies that enhance brand performance and operational efficiency, and I’m passionate about creating measurable value in dynamic, high-growth environments.
Project
Significant Achievements
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Partnered with leading healthcare and technology brands to launch joint go-to-market programs that improved acquisition and retention. These collaborations accelerated growth and positioned brands as trusted solutions within their target markets.
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Identified and targeted a new audience segment that delivered the lowest CPA of any campaign to date (82% lower than forecast).
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Delivered a 20% year-over-year increase in conversions by leading end-to-end go-to-market planning, from research and positioning to creative execution. Collaborated with product, sales, and compliance teams to execute integrated campaigns across digital, social, and traditional channels.
Training
Continuous Learning
Attended various workshops and seminars to stay updated with industry trends and hone my skills.
Certification
Professional Credentials
Earned a certification in Google Data Analytics, validating my knowledge and skills related to business analysis.
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Core Strengths
Communication
Strong verbal and written communication skills, effectively conveying ideas and information to diverse audiences.
Teamwork
Excellent team player, adept at collaborating with colleagues to achieve common goals.
Adaptability
Quickly adapts to new environments and challenges, maintaining a positive attitude and commitment to excellence.
